I found a winning method for "Plan a new product"



The theme of "Plan a new product"

We have found a winning method



This is an article that introduces the winning method. After reading this article, the shortest route will instantly come to mind.

Innovation and leaving work on time are now perfect ✌️



Collapsible content

The author's achievements in invention

15 applications in total / 80 applications in total for design rights / Many awards received

Chapter 0 Introduction

About Death Game

It is sudden…

Have you ever participated in a death game?

I have A lot of that too.

Death games actually existed in the real world as well. The content of the death game is ``I will give you a theme from now on . I was desperate to participate and survive. I was dying to come up with an idea. And I managed to survive. I have experienced such a death game more than 10 times and am alive now.

In order to survive in this game of death, I devised a winning strategy for this article.

Chapter 1 Conclusion

1. Winning strategy conclusion

I will say that I have an idea .

When you receive the theme of "Plan a new product," you say, "Okay, I'm going to come up with an idea for a new product ." Even though quantity is more important than quality, you may give orders like, "Let's come up with ideas for the time being ."

please stop doing this

when you step in again

Stop "giving ideas"

The more ideas you write on a sticky note, the more difficult it becomes to choose, and it's like a mountain of addiction.

This is a "leave it to chance" method.

If you do this method in a death game, you will definitely run out of time.

You're gonna die

2. Conclusion of how to do it

tell you how to do it not an idea

Please express your "inconvenience and dissatisfaction".


That's it. So easy, right? These two when disassembled.

A: × Give ideas 〇 Give inconvenience and dissatisfaction

B: x Take out 2,3 〇 Take out and take out

However, strangely enough, even though it is such a simple idea, it is not written in any book (if there is, please let me know), and I have hardly seen anyone who truly and honestly implements it .

It's a simple ideation process, but just knowing this is like half-certainty that a good idea will come out, even if nothing is done.

Chapter 2 Reason 1

1. Reason #1

Say the reason for "inconvenience or dissatisfaction". for example,

"Even if I write down ideas in a notebook, I can't spread them out at meetings."

If you find any inconvenience or dissatisfaction ,

"How about making a notebook to show at the meeting?"

I come up with this naturally . This is the only way to create a notebook with a new concept. It's easy.

2. Reason 2

For example,

"After putting out a lot of ideas with sticky notes, it gets in the way."

If you find any inconvenience or dissatisfaction,

"You should make a breast tool that doesn't get in the way"

You can think of it naturally . You think, "If I had this, I would want it."

3. Conclusion

On the other hand, I ca n't come up with ideas such as "Let's make a notebook that can be shown at a meeting" or "Let's make a brainstorming tool that doesn't get in the way".

Therefore, in the winning method

Bringing out "one step ahead of the idea"

( this is super important )

In other words, if you find "inconvenience or dissatisfaction that needs to be resolved", "win is confirmed" .

4. Ideal figure

From now on, when there are no ideas, it is prohibited to say, "Do you have any good ideas?"

Please say "Is there any inconvenience?"

Chapter 3 Reason 2

1. Reason

Say the reason why you "spend" the inconvenience and dissatisfaction. Reason

Critical hits don't come out suddenly

The shortest route is to put out a lot and choose a good one .

Give at least 100 . In a short period like a death game, I don't have time, so I put out 100 in a day. If you have a few weeks, you can put out 1000 pieces. Personally, I recommend the idea of ``using all the possibilities'' rather than ` `getting out a lot''.

A ``I put out a lot!'' B ``I can't put out any more ... ''
2. Mysterious phenomenon

And when you put it out and put it out and put it all out, something strange happens . Even if you don't force yourself to choose one

"When I submitted 100 pieces, a great idea naturally came to my mind ... I can't help but want to do this ( no, let me do it ) "

phenomenon occurs.

A "Hmm, which one would you like?" B "I don't need money! Let me do this!! Please!!!"

If you come this far, you're guaranteed to win. If you have never experienced this, please try using the winning method and experience this phenomenon.

Chapter 4 Tools

1. Conclusion


There are two tools out there. "Tools that are easy to put out" and "Tools that are hard to put out" . Tool selection is extremely important if you want to take the shortest route.

So which tool should I use? conclusion,

Use Brainstorm Notebook .

The reason is that it is an idea tool that was created to realize this winning strategy straight . Specifically, it is because it is an idea tool that is “the easiest to throw out” .


At the time of Death Game, Brainstorm Notebook didn't exist yet. Originally, I used sticky notes, but I seriously think, "At the time of the death game, if we had Brainstorm Notebook, how efficient would it be..." If you can travel back in time, this Brainstorm Notebook is the No. 1 thing you want to give to yourself at that time.

2. Reason



There are two reasons why it is "the easiest to put out".

1. If you use it, you can naturally get a lot out

2. You can put out as much as you want without worrying about how much you put out.

There are 9 elements that make up

3. Details 1


Brainstorm Notebook has 6 components that “1 .

01: The squares are subdivided, and the squares continue infinitely → You can easily write on it like a sticky note → "Hmm, this might be a bit strange." → I can come up with something I never thought of → I repeat it → I can naturally produce a lot

02: You can spread the paper infinitely → You don't have to worry about where you write on the paper → Thinking is not interrupted in the middle → You can keep putting out in the same rhythm all the time → You can naturally put out a lot

03: Can be used in a space of about 2 A4 spreads Can be used like a normal notebook → You can write wherever you want, on a small desk, at home, in a cafe → You can work at the moment you want to do → You can naturally produce a lot

04: No matter how much you put out, it can be folded into a compact size like A4 You can put it in your bag and carry it When you get tired, you can take it out at a cafe, work from home, or take it out at the park Feel free to change your mood Feel free to continue to put out Naturally put out a lot

05: Write by hand → You can express immediately when you want to express it with an illustration or organize it with a positioning map → You can express what you came up with immediately and roughly → You can naturally express a lot

06: Even if you spread it out, you can put it away immediately → You can "take out only 5 minutes" in the gap time → You can naturally put out a lot

4. Details 2



Brainstorm Notebook has three components that "2. Don't worry about the amount you put out, you can put out as much as you want."

07: Even if you put out a lot, it can be stored on the bookshelf → Even if you put out a lot, it won't be bulky → You can put out as much as you want without worrying about after you put out a lot

08: No matter how much you put out, they are lined up in the same order → No matter how much you put out, unlike sticky notes and copy paper, they will not fall apart → No matter how many you put out, it is easy to see, easy to organize, easy to manage ideas → You can put out as much as you want without worrying about after giving out a lot

09: Easy to spread out in the order you put them out & clearly separated by squares Easy to look back You don't have to prepare materials separately, you can use them as presentation materials if you spread them out as they are → Making materials for meetings You don't have to be conscious of doing it → You can put out as much as you want without worrying about after giving out a lot

5. 3 types to choose from


There are 3 main types of Brainstorm Notebook.

If you want to put out a lot in small portions, it's S. The author is an S group.

(The content of the drawing is an image. In reality, I will write about the inconvenience and dissatisfaction.)


If you want to write a lot, but you want to write with a thick pen or write a little loosely, M is recommended. If in doubt, choose M.

If you want to write down each and every inconvenience or dissatisfaction, rather than subdivide it, L is recommended.

Chapter 5 Actual idea

1. Track record of ideas

I have created a variety of ideas using this winning strategy, but I have found one of the most inconvenient ideas and have a track record of creating a big idea that has filed nine patent applications (several patents It's open to the public, so check it out if you're interested.)

2. Idea image

3. Actual idea video

You can watch a video of an example of single-mindedly expressing inconvenience and dissatisfaction (time to think: 2 hours)

Click the image to jump to the link.

Chapter 6 Conclusion



How was that. If you summarize the contents of the winning method, the method will change like this.

the way it used to be

Give me an "idea"!

(I haven't decided what to put out and how)



Winning method

Use "Brainstorm Notebook" to express "inconvenience and dissatisfaction"!

(Start with a clear goal when what comes out)



However, even if you come up with a great idea for a new product, I think the most difficult process is to actually make it a reality. Try the winning strategy.


1. Reasons for not coming up with ideas



If you suddenly come up with an idea, you will get two kinds of ideas. "( 1 ) Ideas that came out of nowhere" and "( 2 ) Ideas that came up after grasping inconvenience and dissatisfaction."



In the case of (1), even if you are not aware of it yourself, after discussion, inconveniences and dissatisfactions will emerge, and it may grow into a good idea . Of course there is. but,

It's a matter of luck.

If you want to acquire a "winning method" that you can be sure of winning before you start working, I do not recommend leaving it to chance.



Most of ② is "I have an inconvenience or dissatisfaction that I want to solve in my head, but for the time being, I wrote an example to solve it as an idea ". Then, there is always the task of digging into the good points of the idea to find out, "So this was a solution to this inconvenience or dissatisfaction ," or the task of explaining, "This is the intention." increase.

This is a long way around.



Even if you start with an idea, the final focus is inconvenient and dissatisfied, so if it's the shortest route, you should bring out the inconvenience and dissatisfaction from the beginning. Rather,

“If you had to choose one inconvenience or dissatisfaction, which would it be?”

is insanely difficult and will be the concept behind all future work, so we should concentrate on this work .


2. The winning strategy is arrangement



If you have time, it would be nice to do observation research and experience before complaining about inconvenience and dissatisfaction. Also, it would be good to try to come up with a hypothesis once, or try observation surveys and experiences from a state where the field of vision is expanded, and then come up with it again.



I think that you can arrange various things based on the type of "spreading out".

3. Winning method is one school



This winning method basically applies to the author's area of expertise, "the field of developing products and services."

Of course, even in the field of product and service development, there are wonderful new concept products that are not based on inconvenience or dissatisfaction. That is the difference between the schools of the idea process . It's just one school that says, "If you feel inconvenience or dissatisfaction, it's easy to come up with new products."

There are also product areas that do not correspond to inconvenience or dissatisfaction . For example, inconvenience and dissatisfaction do not apply to "making a new game" or "making a new Japanese sweet".

If your area of idea is the area to eliminate inconvenience and dissatisfaction, please try using this. On the other hand, if it is a field of ideas where inconvenience and dissatisfaction do not apply, it would be a good idea to think about "what is the shortest route to produce?"

4. Winning method even in seeds development



At manufacturing sites, there are many occasions when people say, "I want you to use this technology to do something ." .

Think about how you can bring this winning formula into play in any situation. That way, you can get out of the haphazard ideation process .

5. Enough quantity?



Ideas meetings are already being held all over the world, where people are ordered to "let us express their inconveniences and dissatisfaction ." but,

too little output

I feel that most

Even if you do that, it's not like you're just writing things down on a whiteboard or post-it notes for a few hours during a meeting , and you're not just thinking about it for a whole week or a whole month and throwing it out. prize.



Also, once I get a certain number of sticky notes, I usually start sorting them into groups and stop throwing them out .

The time to stop "working out" is when you find a critical inconvenience or dissatisfaction

should be This is not the time for grouping. Of course, grouping also has its advantages. It is to make it easier to look back and explain the process that has been done later. In other words, grouping is not a task of creating or finding critical inconveniences or complaints .



The phenomenon of "I've put out 100 or 1000 pieces, and a great idea naturally came to my mind ... I can't help but want to do this ( no, let me do it ) " phenomenon is activated. If not, I don't think we should stop putting them out.



However, this is just my opinion, and I'm sure there are many different ways of thought.

6.Is grouping necessary?



What you ultimately want is

"Only one strongest inconvenience and dissatisfaction"

And it is one story (concept) that was born there. It is not a grouped sticky note. Once you have that strong concept, you can organize the flow with sticky notes to make the details easier to understand.

Grouping may be effective if you go through the adult process of "put out 100 pieces and choose one from among them", but "if you put out 100 or 1000 pieces, one idea will naturally come to your mind. If you are aiming for the phenomenon of "I've swooped down inside ... I can't help but want to do this ( no, let me do it ) " , there is no work as roundabout as grouping .

In fact, I have also had countless experiences of writing a lot on sticky notes and dividing them into groups. "Shall we divide into groups for now?" But I've never really had a critical inconvenience, frustration, or concept after grouping. Rather, the work to put out will stop, "Now, how to choose from here ...". If you want to take the shortest route, it is recommended not to divide into groups . Grouping is tempting, but I think we should try not to do it .



However, this is just my opinion, and I'm sure there are many different ways of thought.

7. Multiple people?


I think the number of people is also important if you want to issue 100 inconveniences and dissatisfactions. Personally, I think it's better than 10 people making a total of 100 , or 100 people making a total of 100 .

It is recommended to put out a total of 100 by one person

is. The reason for this is not the adult process of "Produce 100 ideas and choose one from them", but rather, " When I produced 100 ideas, an amazing idea naturally came to my mind ... I did this. It's because I'm aiming for the phenomenon of "I can't help it ( no, let me do it ) " . Is it the difference that the former is chosen by the head, and the latter is chosen by instinct?

If you say, "No, it's better for 3 people to put out 100 because -", it's hard to give a logical and clear counterargument, but personally,

If there are 3 people , each of them will put out 100 pieces for a total of 300 pieces.

I think it's better. If you do that, you will come up with three strongest ideas, so it's a great deal.

Of course, I think it's okay to have different styles.